ARES visual identity
ARES logo and visual identity
This page aims to help ARES partner institutions understand how to use the ARES logo and visual identity.
The visual identity gives ARES a recognisable and consistent image. A graphic charter on visual identity is available below. It sets out the basic principles to be applied to the entire range of communication products (in French).
Download the ARES graphic charter.
Use
The ARES logo may be used by third parties only if:
- there is no risk of the logo user being confused with ARES;
- it is not used for purposes or activities that are incompatible with the aims and principles of ARES;
- it is not used to imply or suggest the ARES's approval or promotion of the logo user's objectives and activities.
Download the logo
The ARES logo can be downloaded in all its variants. Please note that inappropriate and/or unauthorised use of the logos may result in legal consequences.
The file contains 17 versions of the logo:
- Horizontal logo:
- In colour: CMYK (eps and png) and RGB (eps, png and jpeg).
- In greyscale: eps, png and jpeg.
- Vertical logo:
- In greyscale: CMYK (eps, png and jpeg) and RGB (eps, png and jpeg).
- In greyscale: eps, png and jpeg.
Logo of the Directorate-General for Development Cooperation and Humanitarian Aid (DGD)
If you would like to obtain the DGD logo, please send an email to moove@ares-ac.be.